10 Top Tips for Ecommerce Success: A Beginner’s Guide

For someone just starting out, online retail can provide a strong environment for building a business. But it’s not all plain sailing, in the traditional journey of a purchase, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the customer experience can reduce this loss by removing unnecessary barriers to shopping online. We’ve put together these 10 must read tips for success to help you in your ecommerce venture. 

Choice of ecommerce platforms

Magento no-go: What are your options when choosing an alternative ecommerce platform?

eBay broke the news last week that they will be shutting down their small business ecommerce platforms, Magento Go and Pro Stores. This decision allows them to focus on Magento Enterprise and Community editions for enterprise level users.

If you’ve invested time and energy building your online store then you’ll want to reserve some time to consider your options for a new ecommerce provider.


You may have it. But do you know it?

Ireland will, at long last, introduce postal codes in early 2015. It begs a question for ecommerce practitioners everywhere – at what point is it wise to assume that all inhabitants of Ireland know their codes so that you can demand their postal code (as a required field) rather than just enquiring after it?


The glittering prizes – Two prestigious awards within the space of ten days

What a fabulous couple of weeks it’s been for us at Postcode Anywhere. Having just drained the champagne flutes after our success at the European Call Centre and Customer Service Awards (ECCCSAs) we were delighted to receive some more exciting news. Our CTO Jamie Turner and CEO Guy Mucklow have won the Ernst & Young LLP Entrepreneur of the Year award for the West Midlands region.


4 Important UX Features For Ecommerce Sports Shops

The UK sportswear market is on the rise in 2014. According to Verdict Retail:

“The £5.8bn UK sportswear market is forecast to grow by 3.2% in 2014, outperforming the total UK clothing and footwear market by 0.4 percentage points, boosted by retailers developing far more fashionable, affordable sportswear ranges, forcing specialists to fight back.”

Major sporting events like the Football World Cup will heighten interest amongst consumers for general merchandise. Interestingly, some of the big fashion retailers and department stores have been busy expanding their sportswear ranges. A search on “sportswear” reveals Debenhams, Very, Next, H&M and TK Maxx on page 1 amongst the specialist sportswear retailers like Evans Cycles, JD Sports, Runners Need and Nike.