Royal Mail launch simplified Postcode Address File licence

Offering an exceptional customer experience is one of the factors which separate good companies from great companies. One key asset in the arsenal of those great companies is the ability to offer what customers want, when they want it with no hiccups along the way. Delayed or lost deliveries is one such hiccup and why the use of address validation using Royal Mail’s PAF® dataset is a great tool in getting a business from good to great.


Ecommerce – it’s not the thought that counts

At least not if you’re the retailer.

No matter how you feel about Christmas, Valentine’s, Mother’s Day or any other greeting card fiesta, we’re inevitably wooed by the joy of giving – a way to show care for our loved ones throughout the calendar. Each time a gift giving occasion comes around, a small shopping frenzy occurs.


Do we still need addresses?

When Ireland introduces its postal code system this year, it will be unusual for a number of reasons.  Each residence will receive its own code (Eircode) – not unusual – but these codes will not be related directly to place, nor be apparently related to those codes assigned to neighbouring residences.  It’s the first time (that I can think of) that codes are being created by a business with a profit motive (Capita) at the time of implementation, and by virtue of its design most organisations wishing to make use of the codes, be they businesses, utilities, local authorities, pizza deliverers, couriers or the emergency services, will have to purchase files and services from Capita to decode them.


Postcode Anywhere’s Fifty Shades of Red

Wearing our brightest and best red clothing, our recent charity day was to celebrate the Wear It. Beat It.  campaign in aid of the British Heart Foundation. Also health related as well as continuing the red theme, in the same week six brave employees including our CEO gave blood, which was a first for us as a company.