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2steps5

Increase your online sales in two simple steps

Many ecommerce businesses are too immersed in picking and packing orders to constantly review their failed orders and abandoned baskets. Yet, helping these non-customers over the line is easily done and can boost your sales by as much as 10%. Here’s two simple steps to boosting your sales.


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How effective are the 4 leading insurance websites at giving a positive first impression of usability?

This month I’ve been looking at insurance websites to see the tools and techniques they’re using to help visitors make sense of a complex product. This is something I’ve had first hand experience of as a customer, most recently looking for professional indemnity insurance for small business, and there are some obvious gaps that key players are missing. For this blog I’ve focused on four brands and not the aggregators like Moneysupemarket. The brands are: Aviva, Hiscox, LV and Saga.



AskTheExpert2

Ask the experts – how to drive more direct hotel bookings and sales online

Over the last few weeks I’ve noticed that the roads are busier. It can mean only one thing; the kids are back at school. The fun of the summer holidays is over and to quote The House of Stark ‘winter is coming’. The meaning behind these words is one of warning and constant vigilance, something travel agents, airlines and hoteliers should now follow. It’s time to take stock of a busy summer and address what can be improved for the next big travel season – October Half Term and Christmas. We asked leading ecommerce, data and travel marketing experts what areas they thought the holiday industry should focus on ahead of winter.


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The Great British Breakfast

With final preparation well underway for this year’s Salesforce show of the year – we are wondering how many fellow Brits are making the transatlantic trip to San Francisco this autumn?