When it comes to mobility and getting out and about, older people are often fairly limited in what they can do. And according to a new report from the Neilsen Norman Group the same restrictions apply when trying to navigate online.
It’s important to note that while the web is not quite senior-ready, it has plenty of reasons for becoming so, and sooner rather than later. Seniors are turning to the web at increasing rates. Already there are 19 million American seniors on the internet, a growth rate of 16% per year throughout this decade. …Continue readingTweet
Mobile is maturing quickly. IAB stats show that 25.2m UK mobile users are actively engaged in m-commerce and Google estimates that 85% of mobile users look for local information via search. Mobile couponing is also taking off – a recent survey by IAB and Viggle found 57% have redeemed digital coupon or voucher code via mobile device. …Continue readingTweet
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