Is your ecommerce site ready for the Nordic invasion?

When you think about the Nordics you probably think about Vikings, Abba and possibly flat-pack furniture! However, the latest report from PostNord reveals that more than 15 million citizens from the Nordic region (Denmark, Finland, Iceland, Norway and Sweden) bought goods online last year. In 2013, an overwhelming 49 percent of Nordic online shoppers bought goods from the UK, making the UK the most popular destination for Nordic e-shoppers.


Going glocal

The great thing about an ecommerce business is that if you have the right product, selling oversees can be a smart way to expand your business, allowing you to use what you’ve learnt locally to leverage your growth.