This month I’ve been taking a look at how some of the well-established US ecommerce sites handle online user experience and the tools/techniques they use to persuade people to part with hard earned cash. I chose four websites to review:
Anyone working in technology will know that last week marked the launch of London Technology Week – the annual showcase celebrating the capital’s position as a hotbed for tech innovation. And nowhere is technology innovation more significant than in the ever-evolving retail sector where keeping up to date with the latest technology is a matter of survival. In an extremely competitive market, brands and retailers have to think of new and innovative ways in which they can capture customer attention and deliver a strong omnichannel experience.
We had such fun recently when we held our ‘Hats for Headway’ charity event at Waterside where the sun shone relentlessly as Postcode Anywhere’s team wore their favourite headgear.
We are just days away from the largest ecommerce show of the year, The International Retail Conference and Exhibition, or IRCE as it’s better known. With more than 10,000 technology vendors, retailers and media expected to make the trip to the Windy City, these are the key topics and trends we’re expecting to see this year…
Speed and convenience are critical features of a well designed checkout. Imagine if you will; it’s 7am, the alarm has sounded and your customer instantly checks their social media accounts. A product shared by a friend grabs their attention, they head to your website to quickly buy it before dashing off to work.